• demographic processes in the Ukrainian Carpathians;
• tourism and resource potential of Ukraine;
• history of tourism development;
• research in tourism;
• image studies and PR in tourism.

• Basics of the scientific research 241
• Basics of the scientific research 242
• PR and e-marketing in the hospitality industry
• Tourist and resource potential of the territory

• Marta Malska, Nataliya Pankiv. Imageology and PR in tourism: textbook/ Marta Malska, Natalia Pankiv. – Kyiv: Karavela Publishing House, 2023. – 246 p.
• Marta Malska, Hudo V.V., Nataliya Pankiv. Educational and methodological guidelines for writing student research papers (coursework, bachelor’s and master’s) for students majoring in 241 “Hotel and restaurant business”, 242 “Tourism”. – Lviv: Ivan Franko National University, 2023. – 70 p.

Geographer, tourism expert, candidate of geographical sciences (Demogeographic Development of Mountainous Regions of the Ukrainian Carpathians, 2002), an associate professor (2004).

In 1997, graduated from the Ivan Franko National University of Lviv, the Faculty of Geography. In 2002, completed her postgraduate studies. In 2002—2004, was a lecturer at the Department of Geography of Ukraine. Since 2004, has been working as aa associate professor at the Department of Tourism, the Ivan Franko National University of Lviv.

Has written more than 90 scientific works, including 30 textbooks and tutorials («Tourism Resource Science», «The History of Tourism Development both in Ukraine and Abroad», «The World Experience in Tourism Development», «Image Studies and PR in Tourism», «The Fundamental Principles of Scientific Research», etc.).

• Grail of Science, participated in V Correspondence International Scientific and Practical Conference Globalization Of Scientific Knowledge: International Cooperation And Integration Of Science, 2023
• Grail of Science, participated in V Correspondence International Scientific and Practical Conference An Integrated Approach To Science Modernization: Methods, Models And Multidisciplinarity, 2022
• “Google Digital Tools for Education”. Basic Level. 2022
• European Scientific Platform, a pris une participation à la III Conférence Scientifique et Pratique Internationale et publié des papiers scientifiques DÉBATS SCIENTIFIQUES ET ORIENTATIONS PROSPECTIVES DU DÉVELOPPEMENT SCIENTIFIQUE 8 JUILLET 2022 • PARIS, RÉPUBLIQUE FRANÇAIS
• European Academy of Sciences and Research, Research Methods (Introduction) Course, 2022
• Grail of Science, participated in III Correspondence International Scientific and Practical Conference Scientific Researches and Methods of Their Carrying Out: World Experience And Domestic Realities, 2022
• Center for Financial-Economic Research, International scientific-practical conference “Topical issues of science, education and society in Ukraine and the world”, 2022
• European Academy of Sciences and Research, Research Design: Inquiry and Discovery, 2022
• Center for Financial-Economic Reseach, International scientific-practical conference «Topical issues of science, education and society in Ukraine and the world», 2022
• International Science Group, active participation in the VI International Science Conference on Basic Science, Arts, Business and Education, Internet Technologies and Society “Trends and direction of development scientific approaches and prospects of integretion of Internet technologies into society” , 2021

• Malska M. P., Pankiv N. M. Production practice: methodological guidelines for applicants of the second (master’s) level of higher education in the specialty 242 Tourism and recreation, (“International tourism” and “Tourism activity”). Lviv: Ivan Franko National University, 2024. 59 p.
• Marta Malska, Nataliya Pankiv. Imageology and PR in tourism: textbook/ Marta Malska, Natalia Pankiv. – Kyiv: Karavela Publishing House, 2023. – 246 p.
• Marta Malska, Hudo V.V., Nataliya Pankiv. Educational and methodological guidelines for writing student research papers (coursework, bachelor’s and master’s) for students majoring in 241 “Hotel and restaurant business”, 242 “Tourism”. – Lviv: Ivan Franko National University, 2023. – 70 p.

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