• crisis management in tourism;
• project management in tourism;
• strategic management, strategic marketing.

• Internship

Monographs and manuals

• Malska M.P. Crisis managment in tourism: theory, methodology and practice: training manual / M.P. Malska, I.S. Purska. –Kyiv: SBA-print, 2019. – 166 p.

Articles and conference materials

• Purska I., Hrytsyshyn A. Preventive Strategic Crisis Management Measures in Tourism Business // GEOGRAPHICAL EDUCATION AND SCIENCE: CHALLENGES AND ADVANCEMENT PROCEEDINGS of the International Scientific and Practical Conference Dedicated to the 140th Anniversary of Geography at Lviv University (Ukraine, Lviv, 18‒20 May 2023) / answer editors: V. Bilanyuk, E. Ivanov. In 3 volumes. Lviv: Prostir-M, 2023. Volume 3. P. 142-146.
• Bilous S. Branding as a Factor for Successful Development of Cultural, Cognitive and Festival Tourism in Lviv/ Bilous S., Petruk N., Masyuk Y, Krasko A., Purska I. // Archives of tourism, hospitality and sport science. – Vincent Pol. University, Lublin, 2020- С.21-35
• Purska I. Risk management technologies in the activities of tourism enterprises / Iryna Purska, Sofia Bilous, Anna Krasko // Archives of tourism, hospitality and sport science. – Vincent Pol. University, Lublin, 2020. – С. 63-77
• Bilous S. Key questions of the importance of innovative tourism development in Ukraine / Sofia Bilous, Iryna Purska, Anna Krasko  // Archives of tourism, hospitality  and sport science. – Vincent Pol. University, Lublin, 2018. – Vol. 1. – С. 19–29.
• Munkachii I. Competitiveness of the tourism industry of Ukraine / Iryna Munkachii, Iryna Purska // Archives of tourism, hospitality and sport science. – Vincent Pol. University, Lublin, 2018. — Vol. 1. – С. 95—104.
• Purska I. Technology of economic environment research in crisis management of tourism enterprises / Iryna Purska, Sofia Bilous, Anna Krasko // Archives of tourism, hospitality and sport science. – Vincent Pol. University, Lublin, 2018. — Vol. 1. – С. 127–142.
• Iryna Purska Technologies of tourism project management effectiveness increase in the framework of transboundary cooperation programme / Iryna Purska, Iryna Zhuk // Archives of tourism, hospitality, and sport science. – Lublin, 2017. — Vol. 1. — С. 121—134.
• Purska I. Using principles of sustainable tourism in management of tourism enterprises in Ukraine / Iryna Purska, Iryna Zhuk // Sustainable tourism for development : proceedings of  International conference (Zhovkva, Lviv region, March 19-22 2017). ― Lviv : Ivan Franko National University of Lviv, 2017.― 52−55.
• Purska I. Categorial nature of international tourism / Iryna Purska // L´Association 1901 “SEPIKE”.— Poitiers, France, 2016. — № 12.— С. 141—144.

An economist, Ph.D. in Economics (Formation and realization of international marketing strategies on the tourist services market in Ukraine, 2009).

Graduated from the Faculty of International Relations, Ivan Franko National University of Lviv (2005). 2005-2011 – assistant at the Department of Tourism, Lviv University.
Since 2011 – position of associate professor at the Department of Tourism, Lviv University. December, 15, 2015 – the academic title of Associate Professor of the Department of Tourism of Lviv University was awarded.

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