Course description

The discipline “Marketing” is an elective discipline for students majoring in 242 “Tourism”, the educational program for a master’s degree. It is taught in the 2nd semester in the amount of 3 credits (according to the European Credit Transfer System ECTS).

The curriculum of the course provides consideration of the basic concepts of strategic marketing, features of strategic marketing planning in the tourism business.
The course presents an overview of the main marketing strategies and features of their application in tourism.

After completing this course, the student will be able to: conduct effective strategic marketing planning, choose the optimal type of marketing strategy for a tourism company in accordance with the established conditions.