Advertising in the hotel and restaurant business

Type: Normative

Department: tourism

Curriculum

SemesterCreditsReporting
34Exam

Lectures

SemesterAmount of hoursLecturerGroup(s)
348Associate Professor MANKO A.GHR-21s, GHR-22s, GHR-23s

Practical

SemesterAmount of hoursGroupTeacher(s)
348GHR-21sAssociate Professor MANKO A.
GHR-22sAssociate Professor MANKO A.
GHR-23sAssociate Professor MANKO A.

Course description

The discipline “Advertising in the hotel and restaurant business” is a final normative discipline in the speciality 241 Hotel and restaurant business for the bachelor’s degree, which is taught in the 3rd semester in the amount of 4 credits (according to the European Credit Transfer System ECTS).

The course is designed to provide participants with the necessary knowledge which is compulsory to develop the necessary skills and abilities of advertising in the hotel and restaurant business. Therefore, the course presents both an overview of the concepts and principles of advertising in the hotel and restaurant business and the tools needed for applying advertising in the hotel and restaurant business.

After successful completing of the course the student will be able to form the necessary skills and abilities in advertising in the hotel and restaurant business; to study the basics of advertising in the hotel and restaurant business; to master advertising in the hotel and restaurant business.