Кризовий менеджмент в туризмі (англ. мова) (J3 МТ M)
Тип: Нормативний
Кафедра: туризму
Навчальний план
| Семестр | Кредити | Звітність |
| 9 | 3 | Залік |
Лекції
| Семестр | К-сть годин | Лектор | Група(и) |
| 9 | 16 | Грицишин А. Т. | ГрТМ-12с Міжнар. туризм |
Практичні
| Семестр | К-сть годин | Група | Викладач(і) |
| 9 | 16 | ГрТМ-12с Міжнар. туризм | Грицишин А. Т. |
Опис курсу
The aim and tasks The aim of studying the elective course “Crisis Management in Tourism” is to familiarise students with the essence, principles and technology of crisis management in tourism, to develop students’ theoretical knowledge and practical skills in organising both monitoring and specific marketing research, necessary for identifying potential risks and threats in the conduct of the enterprise’s tourism activities, as well as to acquire the necessary skills and abilities to carry out anti-crisis management of tourism enterprises.
Tasks are:
– to define the terminology and conceptual framework of crisis management;
– to study of the causes and types of crisis situations;
– to identify the process of organising crisis management in a tourism enterprise,
– to gain skills in monitoring and specific marketing research as prerequisites for identifying potential risks in the activities of a tour company;
– to learn the methods of analysis and forecasting;
– to master the tools of crisis management;
– to study the strategies for minimising the negative impact of crises on the activities of enterprises.
Рекомендована література
Basic literature
- Berbekova A., Uysal M., Assaf A. A thematic analysis of crisis management in tourism: A theoretical perspective // Tourism Management, 2021, Vol.
86. DOI:10.1016/J.TOURMAN.2021.104342 - Dirk Glaesser. Crisis Management in the Tourism Industry. 2006. (Second Edition). London: Elsevier. URL: file:///D:/Downloads/[Dirk_Glaesser]_Crisis_Management_in_the_Touris m_I(BookFi)%20(1).pdf.
- Hrytsyshyn A., Krasko A., Bilous S. The Experience Economy: A Modern Trend in the Hospitality and Tourism Industry // Hospitality and tourism of the future: scientific and practical horizons: a collection of abstracts of reports of the 2nd international scientific and practical conference. Kyiv: NUBiP of Ukraine. 2023. pp. 23-26.
- Hrytsyshyn A., Purska I. Crisis Management in Tourism: methodological guidelines (for Master students of Specialty 242 Tourism and recreation). Lviv: Ivan Franko National University of Lviv, 2024. 50 p.
- Malska M.P. Crisis management in tourism: theory, methodology and practice: training manual / M.P. Malska, I.S. Purska. 2019. 166 p.
- Purska I., Hrytsyshyn A. Preventive Strategic Crisis Management Measures in Tourism Business // Geographic education and science: challenges and progress: materials of the international scientific and practical conference. Lviv: Prostir-M, 2023. Volume 3. pp. 142-146.
- Wut T., Xu J., Wong S. Crisis management research (1985-2020) in the hospitality and tourism industry: A review and research agenda // Tourism Management, 2021. DOI: 10.1016/j.tourman.2021.104307.
- Zhong L., Sun S., Law R., Li X. Tourism crisis management: evidence from COVID-19 // Current Issues in Tourism, 2021, 24:19, 2671-
2682, DOI: 10.1080/13683500.2021.1901866
Additional literature:
- Crisis Management and Communications / Timothy Cooms. 2014. URL: http://www.instituteforpr.org/crisis-management-communications/
- Heidi Cardenas. Crisis Management Tools. URL: http://smallbusiness.chron.com/crisis-management-tools-48727.html
- Pforr C., Hosie P. Crisis Management in the Tourism Industry. London, Routledge 2009. 268 p.
- Sharon R. Barstow How to Compose Crisis Scenarios? URL: http://smallbusiness.chron.com/compose-crisis-scenarios-76570.html.
Electronic resources:
- 2024 Index of economic freedom. URL: http://www.heritage.org
- Business Dictionary. URL: http://www.businessdictionary.com
- Human development report. URL: http://hdr.undp.org/en/statistics
- Investopedia. URL: https://www.investopedia.com
- World Development indicators. URL: http://data.worldbank.org/data- catalog