Навчання > Економіка вражень у туризмі (Experience Economy in Tourism) англ. мова (242 ТД М)

Економіка вражень у туризмі (Experience Economy in Tourism) англ. мова (242 ТД М)

Тип: Нормативний

Кафедра: туризму

Навчальний план

СеместрКредитиЗвітність
113Залік

Лекції

СеместрК-сть годинЛекторГрупа(и)
1116доцент Грицишин А. Т.ГрТМ-21с Турист. діяльн.

Практичні

СеместрК-сть годинГрупаВикладач(і)
118ГрТМ-21с Турист. діяльн.доцент Грицишин А. Т.

Опис курсу

The aim of studying the elective course “Experience Economy in Tourism” is to develop knowledge of the basic patterns in the field of innovation in the organisation of tourist services, working with the emotional sphere, and identifying emotional markets in the economy of impressions.
Tasks are:
– to familiarise students with the essence, concept and characteristics of the experience economy, its elements and structure;
– to familiarise students with the general patterns of forming the concept of innovative projects and emotional markets;
– to provide basic knowledge in the field of tourism business management in the experience economy.
In accordance with the educational and professional programme, studying this discipline helps higher education students acquire the following competencies.

Рекомендована література

Basic literature:

  • Chang S. Cultural Differences Reflected in the Experience Economy // Journal of Hospitality & Tourism Research, 2020. Vol. 45(4). P. 652–671.
  • Cooper C, Hall CM. Contemporary Tourism: An International Approach // Oxford: Butterworth-Heinemann, 2018. 377 p.
  • Fyall A., Garrod B. Destination Management: A Perspective Article // Tourism Review, 2020. Vol. 75(1). P. 165-169
  • Fiore AM, Niehm L, Oh H, Jeong M, Hausafus C Experience Economy Strategies: Adding Value to Small Rural Businesses // Journal of Extension. 2019. Vol. 45, Iss. 2. P. 211-224.
  • Guidara, W. Unreasonable hospitality: The remarkable power of giving people more than they expect. Penguin, 2022. 288 p.
  • Hrytsyshyn A., Krasko A., Bilous S. The Experience Economy: A Modern Trend in the Hospitality and Tourism Industry // Hospitality and tourism of the future: scientific and practical horizons: a collection of abstracts of reports of the 2nd international scientific and practical conference (May 17-18, 2023). Kyiv: NUBiP of Ukraine. 2023. Р. 23-26.
  • Kim JH, Ritchie JRB, McCormick B. Development of a scale to measure memorable tourism experiences // Journal of Travel Research. 2021. Vol. 51, Iss. 1. P. 12–25.
  • Pine B. J. Exploring the future of the “Experience Economy.” Strategy and Leadership, 2022.https://doi.org/10.1108/SL-10-2022-0101
  • Pine J., Gilmore J. The experience economy: Work is theatre, every business a stage // Boston: Harvard Business School Press, 1999. 272 р.
  • Stamboulis Y., Skayannis P. Innovation strategies and technology for experience-based tourism // Tourism Management. 2020. Vol. 24. Р. 35–43.

Additional literature:

  • Ali F., Hussain K., Ragavan N. A. Memorable customer experience: Examining the Effects of Customers’ Experience on Memories and Loyalty in Malaysian Resort Hotels // Procedia-Social and Behavioral Sciences, 2014. Vol. 144. P. 273-279.
  • Chang A. Y. P., Hung K. P. Development and Validation of a Tourist Experience Scale for Cultural and Creative Industries Parks // Journal of Destination Marketing & Management, 2021. Vol. 20. P. 1-12.
  • Garrod B., Dowell D. Experiential Marketing of an Underground Tourist Attraction // Tourism and Hospitality, 2020. Vol. 1. P. 1-19.
  • Howison S., Higgins-Desbiolles F., Sun Z. Storytelling in tourism: Chinese visitors and Māori hosts in New Zealand // Anatolia, 2017. Vol. 28 No. 3, pp. 327-37.
  • Juliana J., Sihombing S. O., Antonio F. What Drives Memorable Rural TourismExperience: Evidence from Indonesian Travelers // International Journal of Sustainable Development and Planning, 2022. Vol. 17(8). P. 2401–2411.
  • Lin H., Zhang M., Gursoy D., Fu X. Impact of Tourist-to-Tourist Interaction on Tourism Experience: The Mediating Role of Cohesion and Intimacy// Annals of Tourism Research, 2019. Vol. 76. P. 153-167.
  • Sharma P., Nayak J. K. Testing The Role of Tourists’ Emotional Experiences in Predicting Destination Image, Satisfaction, and Behavioral Intentions: A Case of Wellness Tourism // Tourism Management Perspectives, 2018. Vol. 28. P. 41–52.

Силабус: Економіка вражень у туризмі (Experience Economy in Tourism). 2025-2026 н.р.

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